The Brief
(Har har)Create an animation or series of animations that adress climate change issues in an entertaining way. Consider a variety of delivery methods so that the message can reach as many people as possible. Target audience UK 13-50. Target those who may be interested in making changes in their lives to reduce their impact on the environment.
People who know a little about climate change already and want to help and/or
People who just need more motivation to take action and/or
People who have heard of climate change but may need more information about what they can do.
See my Development Blog For more information.
